Is diet soda bad for you7/3/2023 ![]() But it soon became clear that the real market was dieters. Like No-Cal, Diet-Rite initially targeted diabetics and was often placed in the over-the-counter medicine section of grocers. Canada Dry followed soon after with a line of diet sodas called Glamor, marketing it to women trying to lose weight.ĭiet soda really took off with the introduction of Diet-Rite Cola by the Royal Crown Cola company in 1958. Actress Kim Novak became the brand’s slim celebrity spokesperson. Fading Ad Blogīut from the start, No-Cal was popular with a different type of consumer: dieters. ![]() ![]() No-Cal soon realized its sugar-free drink was popular with dieters.
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